Holliday Makes SPARQs

Rockies left-field hunky heartthrob, Matt Holliday, can been seen on TV today, and throughout the month of March, even before the 2008 MLB season starts. This is because Holliday was hand-picked by Nike to be one of the national spokespeople for its new Nike SPARQs "My Better"campaign.

This 2007 NLCS MVP and NL MVP runner-up is being paired for this high-profile Nike campaign alongside some of the biggest names in the sports industry today including Steve Nash, LaDainian Tomlinson, Kevin Durant, Abby Wambach, Hope Solo, and Diana Taurasi.

This "multi-media campaign" just launched in conjunction with the NCAA Conference Championship Week. The campaign blitz will run on major networks throughout March - and you can be sure the ads will run over and over and over again throughout "March Madness." (Ed. Note: Be sure to fill in your brackets starting Monday!)

In case you care, SPARQ stands for Speed, Power, Agility, Reaction and Quickness.

And if you'd like to see the ad, click on this link (Holliday is more prominently featured in the 30 second ad listed at the top) http://www.nikebiz.com/media/#&view=videos&video=My%20Better,%2030%20sec%20ad

Let the Matt Madness begin!